UAE & KSA Campaign
Expedia | Made to Travel
Global ambition. Local instinct.

The story
The best global campaigns feel like they were made for you, wherever you are. That was the challenge behind bringing Expedia’s Made to Travel to the UAE and KSA.
As Associate Creative Director across both markets, Ahmed worked closely with the global team to make the campaign connect with audiences here while staying true to the idea being shared around the world.
Across films, print and digital, his role brought a regional creative perspective into a global conversation.
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