Kwai | The Curious

A few seconds can introduce you to something you never knew you’d love. That’s the promise behind Kwai’s Short Videos for the Curious.

Working with 72andSunny, Ahmed helped shape the language across film and OOH for the UAE and Egypt, bringing the global idea into the expressions, rhythms and cultural nuances of each market.

From a line heard on screen to a headline seen across the street, the words had to spark curiosity instantly.