MoneyFellows

An ATM withdrawal. A bird taking flight. A man shouting, ‘Catch it! Catch it!’ Before the voiceover says a word, you already know the problem.

There’s a familiar Egyptian expression about how quickly a salary flies away. This radio spot takes it literally, turning an everyday financial frustration into a scene built entirely in the listener’s imagination.

If your salary flies away, tie it to a savings circle. The joke and the product message are one idea.