Tadweer | Ramadan

We’re careful with the things we value. So how do you get people to care about something they’ve already called waste?

For Tadweer, an organisation that transforms waste into valuable resources, Ramadan was the moment to challenge that perception.

The idea made that contradiction impossible to miss: an ordinary rubbish bag, shaped like a precious diamond. Paired with one simple question: ‘Would you throw this away?’